Pepsodent In Pakistan : Germicheck Pepsodent in Pakistan Ad Campaign Shahrukh Khan. Pepsodent Latest Ad Campaign.
In terms of positioning , Pepsodent Pakistan is going after Colgate. UPL alread has the freshness positioning via Closeup but lacked in sensitive and germs protection positioning. But Pepspodent Pakistan is now here to counter Sensodyne Pakistan and Colgate Pakistan Sensitive positioning.
Who will audience listen to SRK saying dugnay mazboot daant or fake doctors saying Ask us for your dental problems?
As soon as Sensodyne Pakistan Ad campaign of doctors endorsement ended , as soon as Colgate Ad campaing ended , Pepsodent Pakistan has began their Ad campaign.
Pepsodent Germi check Pakistan Ad Campaign Shahrukh Khan Time line
14/1/2012 : Pepsodent Pakistan runs a teaser ad without displaying any brand name but indicated their "germicheck " in the the teaser line.
17/1/2012( 2 days later) : 10*30 Billboards of much awaited , atleast from my side , Shahrukh appears with a kid. The tagline said " DUGNAY MAZBOOT DAANT ".
21/1/2012 (4 days later) : Peposdent Pakistan ad campaign TVC aired today. The TVC is unique . By this I mean , Mothers and Children are the prime target audience for a healthy and protective dental positioning - such as Colgate but unlike Max Fresh ,Close Up and Sensodyne where the positioning is different , Mothers and Children were not used.
Pepsodent Pakistan TVC
A family of Dadaa , chota beta and chota beti is shown. Where is the mother? Was SRK the mother? The objective to position Pepsodent as a family toothpaste , can it be done without a mother ? Will audience be able reap the emotional benefits of the brands from SRK which should have been from a mother instead?
The launch of Pepsodent in Pakistan via Shahrukh ad campaign have been slow and non appealing. Atleast the billboards should have been bigger to capture share of attention.There was a mix of 300 and 1200 square fee billboards. Whereas , Colgate Pakistan with its " ask the doctor" has been more engaging.
MORE COMING SOON LIVE ON PEPSODENT PAKISTAN AD CAMPAIGN SHAHRUKH KHAN...Yes Pespodent In Pakistan
1 comments:
Personally I feel offended by the new pepsodent advertisement. I find it unpatriotic especially because of the tagline and the fact that the person saying it is an Indian.
Post a Comment